ON MAY 18, DURING BOXING'S BIGGEST EVENT OF THE YEAR, DAVID NYIKA USED HIS PLATFORM TO FIGHT FOR MORE THAN JUST A WIN. WITH EVERY PUNCH HE LANDED IN HIS ICONIC VICTORY, DAVID PLEDGED A DONATION TO THE AGAINST MALARIA FOUNDATION—RALLYING HIS FANS TO JOIN HIM IN THE CAUSE.

THROUGH SIX WEEKS OF COMPELLING STORYTELLING AND MEDIA COVERAGE, THIS CAMPAIGN SHOWCASED THE TRUE POWER OF ATHLETE IMPACT, TURNING A SPOTLIGHT ON MALARIA AND LEVERAGING DAVE'S PLATFORM TO MAKE A REAL DIFFERENCE.

KEY RESULTS:

  • RAISED $27,000 USD FOR AGAINST MALARIA FOUNDATION

  • PROTECTED 9,760 PEOPLE FROM MALARIA

  • REACHED 1.37 MILLION UNIQUE INSTAGRAM ACCOUNTS

  • GENERATED 2.74 MILLION IMPRESSIONS

  • 97 PIECES OF EARNED MEDIA REACHING 215 MILLION PEOPLE

  • US ADVERTISING EQUIVALENT 2 MILLION

THE FIGHT AGAINST MALARIA

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AGAINST
MALARIA
FOUNDATION

AMF is considered the gold-standard of charities fighting malaria in Africa. They work to prevent disease spread in low-income countries through the distribution and implementation of long-lasting insecticidal anti-malaria nets.

Malaria kills over half a million humans each year, and most of them are children under five. Before anti-malaria bed nets, AMF estimates that this number was around 1.2 million.

It costs approximately $5 USD to purchase and distribute one net to a household, which makes AMF exceptionally cost-effective. Each net protects an average of two people for about two years and 100% of public donations go towards purchasing nets.

Besides saving lives, fighting malaria has a profound effect on helping the African economy. AMF estimates that “every $1m spent fighting malaria efficiently improves the wealth of the continent of Africa by $12m.”